A very good read on how companies and their marketing departments produce loyal customers. I contend there’s more to it than just the branding push by companies, but it does help to explain why dorks like me are slaves to Apple (Or Nikon or Volkswagen or Nike or…) I’m glad my wife didn’t read anything along these lines before she let me buy my first Mac almost six years ago.

> Fanboyism isn’t anything new, it’s just a component of branding, which is something marketers and advertisers have known about since Quaker Oats created a friendly logo to go on their burlap sacks.

> There was, of course, no friendly Quaker family making the oats back in 1877. The company wanted people to associate the trustworthiness and honesty of Quakers with their product. It worked.

Fanboyism and Brand Loyalty